3D Animated Spinal Surgeries Attain $2.1M
Herniated discs are among our most common cases, especially after a whiplash in a rear-end collision.
While it may be difficult to comprehend the vicious pain suffered by this underlying injury, animation proves effective at helping jurors not only understand the damages, but also see the totality of a victim's experience as they're cut open in surgery and disc material is removed from the patient's spine.
These animations were used to accurately demonstrate herniated disc surgeries on a patient's cervical (upper) and lumbar (lower) spine.
They also helped show a jury why they should award the rear-end-collision victim a $2.1M verdict.
Exhibit A: Anterior Cervical Discectomy
A discectomy and fusion were performed on the patient's cervical spine, which involved the removal of disc material between the C5 and C6 vertebrae through an incision in the anterior (front) side of the patient. It also emphasized the location and level of pain experienced as the herniated disc compressed the spinal cord, and captured the complete surgical experience of having disc material removed, replaced, and fused with plates and screws.
Exhibit B: Posterior Lumbar Decompression
A decompression and fusion was performed on the patient's lumbar spine, involving the removal of disc material between the L3, L4, and L5 vertebrae through an incision in the posterior (back) side of the patient. To access the disc material and decompress the spinal cord, doctors needed to remove chunks of the victim's vertebrae, and then fuse them back together using screws and rods. Animation helps emphasize the the surgical experience.
Animating routine surgeries on seemingly mundane injuries helped jurors see and understand the underlying magnitude of pain, suffering, and cold metal hardware this victim would live with for life. At High Impact, we call this a 'visual anchor' because it anchors your audience's understanding of a major point in your case with a powerful visual they will remember.
Micah Kohne, Chief Marketing Officer, High Impact
Micah is High Impact's CMO and Denver-based Visual Media Strategist whose unique background in Design, Art Direction, and Legal Presentation has helped amass the unique blend of talented professionals that makes High Impact the visual powerhouse you see today. Rooted with a deep understanding of art, design, style, and strategy, Micah relishes in the opportunity to help our clients find the most compelling visual solutions possible. Contact Micah to learn more.